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Local Visibility
Audit Checklist
2026 Edition

A 15-point checklist to audit your entire digital presence in under 30 minutes. It covers Google Business Profile, website basics, social media, and local SEO — written by a triple-qualified UK digital marketing team.

📋 15 Actionable Points ⏱ 30 Minutes 🇬🇧 UK Focused ✅ No Fluff
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Local Visibility Audit Checklist

Quickly understand where your business stands online — and exactly what to prioritise first. Used by UK local businesses to stop losing leads to competitors.

Google Business Profile — 4 essential checks including NAP consistency and photo freshness
Website Basics — mobile responsiveness, page speed, HTTPS, and click-to-call
Social Media Presence — branding consistency, posting activity, and bio links
Local SEO & Citations — meta titles, directory consistency, and review strategy
Instant scoring system — find out if you're a Local Market Leader, Contender, or losing leads
⬇ Download Free Checklist (PDF)

No email address required. No spam. Just a practical PDF from our team — no strings attached.

All 15 Points — At a Glance

Every point is actionable. Every point has a clear Yes/No answer. No marketing jargon — just practical checks you can do yourself right now.

Section 1

Google Business Profile

01Claimed & Verified Profile — Ensure you have full ownership and Google has verified your location
02NAP Consistency — Does your Name, Address and Phone number match your website exactly?
03Optimised Categories — One primary category, plus up to two relevant sub-categories
04Recent High-Quality Photos — At least 5 new photos uploaded in the last 90 days
Section 2

Website Basics

05Mobile Responsiveness — Easy to navigate on a smartphone without zooming
06Page Load Speed — Loads in under 3 seconds (check via Google PageSpeed Insights)
07Secure Site (HTTPS) — Valid SSL certificate with the padlock icon in the browser
08Clear Click-to-Call CTA — Phone number visible at the top and clickable for mobile users
Section 3

Social Media Presence

09Consistent Branding — Profile pictures and headers consistent across Facebook, Instagram, and LinkedIn
10Active Posting Schedule — Original content posted in the last 14–30 days
11Updated Bio Links — All social profiles link directly to your website's most relevant page
Section 4

Local SEO & Citations

12Meta Title Optimisation — Your [City] + [Primary Service] in your homepage title tag
13Embedded Google Map — Interactive map on your contact page to support local search indexing
14Major Directory Consistency — Identical business info on Bing Places, Apple Maps, and Yell.com
15Review Response Strategy — Respond to your 5 most recent reviews to signal ongoing activity to Google

Where Do You Stand Right Now?

Once you've completed the checklist, total your score and find out exactly where your business sits in your local market.

13–15
🏆 Local Market Leader

You are leading your local market. Keep the momentum going and focus on advanced strategies such as paid advertising and proactive reputation management.

9–12
⚡ Strong Contender

A few technical tweaks will push you to the top. Focus on the specific gaps this checklist has revealed and you'll see results fast.

0–8
⚠️ Low Visibility

You are likely losing leads to competitors every day. The good news: this is fixable. Book a free audit and we'll show you exactly where to start.

Built by a Triple-Qualified Team

This checklist is grounded in real-world experience, not guesswork. It's built on academic rigour, real client experience, and current 2026 best practices.

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MSc Digital Marketing

University of Staffordshire — Master's level academic grounding

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MBA — UWE Bristol

Strategic business leadership applied to every recommendation

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CIM Qualified

UK's most respected marketing qualification — Chartered Institute of Marketing

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Real Client Results

Tested with real UK businesses across Staffordshire and Lancashire

Want Us to Do the Audit For You?

Download the checklist and do it yourself — or let our triple-qualified team review your full digital presence and send you a personalised 5-minute video with your 3 biggest growth opportunities. Free. No obligation.

Or email us directly: [email protected]